Privacy Policy

1. Who processes your data

The controller of your personal data is Elite & Luxury Real Estate LLC, a real estate agency in Dubai, UAE, RERA ORN 25265. The company owns dubai-realty.com, the property search page podbor.dubai-realty.com and related pages (together, the ‘site’).

For questions about personal data, email dubai@dubai-realty.com with the subject ‘Personal data’. Phone: +971 52 727 5081. Address: Dubai, UAE, Media City, Concord Tower, office 3301.

2. What data we receive

Data you give us in enquiry, callback, catalogue or book download forms, and in the property search and mortgage quizzes: your name, phone number and email address; your preferred way of being contacted (WhatsApp, Telegram or a call) and Telegram username; the text of your message; your answers to the search questions (property type, purpose of purchase, number of bedrooms, budget, areas and payment method); your preferred viewing time and mortgage calculation inputs.

Newsletter subscription: your email address. Reviews: your name, the text of your review and a photo, if you add one.

Data sent automatically with an enquiry: the address and title of the page, the property you enquired about, advertising tags and ad click identifiers, your Yandex Metrica visitor identifier, IP address, browser details, language and time zone, a record of your consent, and the version of the property search page shown to you.

Visit statistics. The site stores random identifiers in your browser (in the elre_vid and elre_visit cookies and in browser storage) and uses them to record the pages viewed, impressions and pop-up windows opened, the source of the visit, device type, browser, operating system and screen size, as well as your IP address and the country and city determined from it – without your name or phone number. If you submit an enquiry, your visit history is linked to it so that our specialist can see which properties interested you.

Analytics and advertising services. The site uses Yandex Metrica (including Webvisor, which records actions on the page: scrolling, clicks and mouse movements), Google Tag Manager and Google Analytics, the Meta (Facebook) pixel and embedded YouTube videos. These services use their own cookies and process data under their own rules.

We do not collect special categories of data (such as information about health or religion) or bank card details.

3. Why we process your data

• to respond to your enquiry and contact you in the way you prefer;
• to find property, calculate a mortgage, and prepare a property shortlist and sales history;
• to support the transaction if you decide to buy, sell or let a property;
• to send our newsletter, only if you have subscribed; you can unsubscribe using the link in every email;
• to protect the site and forms from spam and abuse;
• to understand which pages and advertising channels are useful to visitors and to improve the site;
• to comply with legal requirements.

We do not sell personal data.

4. Legal grounds for processing

We process data on the basis of your consent, which you give by submitting a form or subscribing to the newsletter; to respond to your request and to prepare a transaction you have asked us to arrange; on the basis of our legitimate interests – site security, spam protection and analytics; and to comply with legal requirements.

5. Where data is processed and who receives it

Data is stored in the site's database on a server in Germany (DigitalOcean, Frankfurt); database backups are kept in Backblaze cloud storage. Enquiry data is sent:

• to the amoCRM customer relationship management system, so that our managers can work on your enquiry;
• to an internal team chat in Telegram, so that a manager sees your enquiry straight away;
• to the agency's business email;
• to agency staff and, if needed for your request, to partners: a mortgage broker, a developer or the seller of a property.

Newsletter addresses are stored in the MailerLite mailing service. Analytics and advertising data is processed by Yandex, Google and Meta.

Some of these services are located outside the UAE, so data may be transferred to and stored in other countries. We may disclose data to government authorities if the law requires it.

6. How long we keep data

We keep enquiries, correspondence and related data, including IP addresses, for as long as necessary for the purposes of processing and to comply with legal requirements. Newsletter addresses are kept until you unsubscribe.

Server request logs are kept for 14 days; application service logs are overwritten as they fill up. The visit history of a visitor who has submitted an enquiry is kept as enquiry data, for as long as necessary for the purposes of processing; visit history records of visitors without an enquiry that are older than 180 days are deleted by a daily automatic clean-up. The elre_vid cookie is stored in your browser for up to 180 days, and elre_visit for 30 minutes. Data held by analytics services is kept under the rules of Yandex, Google and Meta.

You can delete cookies and site data in your browser settings or block them. The site will continue to work, but your selected currency and favourites may be reset.

7. Your rights

You can find out what data we hold about you; ask us to correct inaccurate data; ask us to delete your data or restrict its processing; withdraw your consent; and object to processing for analytics and advertising.

To do so, email dubai@dubai-realty.com with the subject ‘Personal data’ and give the phone number or email address you used in your enquiry. We will reply within a reasonable time. Withdrawing consent does not affect processing carried out before you withdrew it, and may make it impossible to continue the property search or support for a transaction.

If you believe your rights have been violated, you can contact the competent UAE data protection authority.

8. Data protection

Access to enquiries is limited to staff who need it for their work. The site uses a secure connection (HTTPS), and forms are protected from spam. The risks of transferring data over the internet cannot be eliminated entirely.

9. Children

The site is not intended for people under 18, and we do not knowingly collect their data.

10. Changes to this policy

We may update this policy. A new version takes effect when it is published on this page; the date of the current version is shown at the top.